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Google mobile head outlines rules for success

May 16, 2012
Steve Fawthrop

Steve Fawthrop






From Media Post May 15, 2012:


Tim Reis, head of mobile and social solutions for Google, broke out the mobile playbook for marketers Monday in a keynote at MediaPost’s OMMA Mobile event. The mobile strategy guide, which Google unveiled last month online, revolves around five questions that companies should ask themselves in approaching the medium:

*How does mobile change the value proposition?

*How does mobile impact digital destinations?

*Is the organization adapting to mobile?

*How should your marketing adapt to mobile?

*How can you connect with your tablet audience?

Read more:


Other resource information updated March 14, 2013.

HubSpot overview of 2013 trends and stats with many links and option to download an e-book:

Summary on a book about mobile marketing:

Mashable story on why 2013 is the year of responsive web design to meet needs of shift to mobile consumption of information:


Steve Fawthrop

714-876-7062, cell


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