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Google mobile head outlines rules for success

May 16, 2012
Steve Fawthrop

Steve Fawthrop

 

 

 

 

 

From Media Post May 15, 2012:

Tim-Reis-B

Tim Reis, head of mobile and social solutions for Google, broke out the mobile playbook for marketers Monday in a keynote at MediaPost’s OMMA Mobile event. The mobile strategy guide, which Google unveiled last month online, revolves around five questions that companies should ask themselves in approaching the medium:

*How does mobile change the value proposition?

*How does mobile impact digital destinations?

*Is the organization adapting to mobile?

*How should your marketing adapt to mobile?

*How can you connect with your tablet audience?

Read more: http://www.mediapost.com/publications/article/174619/googles-tim-reis-reveals-mobile-playbook.html#ixzz1v0c8GQoj

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Other resource information updated March 14, 2013.

HubSpot overview of 2013 trends and stats with many links and option to download an e-book: http://blog.hubspot.com/blog/tabid/6307/bid/33529/33-Stats-That-Paint-a-Picture-of-the-Future-of-Marketing.aspx

Summary on a book about mobile marketing: http://www.sapdesignguild.org/community/book_people/review_mobile_frontier.asp

Mashable story on why 2013 is the year of responsive web design to meet needs of shift to mobile consumption of information: http://mashable.com/2012/12/11/responsive-web-design/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28Mashable%29

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Steve Fawthrop

714-876-7062, cell

stevefawthrop@outlook.com

www.linkedin.com/in/stevefawthrop

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